As the demand for quality content increases, so does the competition. With so many blog posts being published on a daily basis, it’s becoming increasingly difficult for bloggers to stand out from their peers and gain genuine readership.
With that in mind, many brands are now turning to guest posting as an effective strategy for establishing visibility within niche blogs and increasing brand awareness.
Guest posts are a fantastic way to establish trust with future collaborators and build a mutually beneficial relationship with the blog where your post will be published.
However, not every guest post is created equal. Different sites offer different kinds of guest posting opportunities; this is why it’s important to do your research before choosing which package is right for you. Here are five factors you should consider before choosing a guest post plan
Many brands offer their own traffic as part of their guest posting programs. It may seem like a good idea in theory, but many of the companies that offer their own traffic don’t have a massive audience.
When you start to look at the numbers, it’s easy to see why so many brands choose to use their own traffic. Even if you manage to rank for a huge number of keywords on Google, it’s very unlikely you’ll get any traffic from that traffic.
Reputability Of The Site
Search engines aren’t the only ones with an eye on your guest posts. Many blog owners are also Google-friendly, meaning they can impact your search rankings if they find a reason to penalize your post. If you’re planning to work with a high-quality blog, you should ensure the site has a good reputation in the industry.
It’s not enough to see what kind of articles have been published on the site before you decide to collaborate. You need to see how many visitors the site receives every day and how easily it ranks on Google.
Flexibility Of Timing And Formatting
Most bloggers prefer to work on a set schedule and publish one post per week. However, some brands prefer to offer a series of posts or a weekly schedule that suits their business better. If this is the case, make sure you find out what kind of flexibility is offered by the business.
You don’t want to choose a package from a site only to find out it will only work for longer posts. If this is something you want to do, then make sure the guest post provider offers a flexible guest post writing schedule.
Clear Compensation Disclosure
While most brands in the guest posting industry are looking to collaborate, some are looking to exploit the situation and get as much as they can from each post.
If you want to work with a trustworthy blog, make sure you agree to the blog’s clear compensation disclosure. If the blog doesn’t clearly state what you will receive for collaborating, you should keep looking for a business that will work with you.
Company Behind The Posting
It’s important to know who you’re working with when it comes to guest posting. Make sure you do your research and find out which company is actually hosting your post. Many brands that offer their own traffic will use free blogging platforms like WordPress, Bluehost, or Squarespace.
While these platforms are free to use, most brands prefer to use high-quality, custom platforms that are designed for blogging. If the site you’re planning to work with isn’t behind the post, you need to find a different blog. You want to work with a blog that will allow you to publish your post without a hitch.
Additional Services Offered By The Brand
Guest posting is a great way to boost your blog’s traffic, but you won’t be able to get the most out of your strategy without the right content. Many brands offer a variety of additional services to help you boost your blog’s authority and increase your blog’s traffic.
If the brand you’re looking to work with has a membership site or a premium service that is worth the money, choose them over free options. If a brand offers you more than just guest posting, choose them over guest post providers that only offer a basic guest posting package.
Choosing which guest post provider to work with is an important decision for the success of your blog. Make sure to choose a provider with proven success, a trustworthy reputation, a flexible writing schedule, clear compensation disclosure, and a brand that’s behind your guest post.